Author Topic: Ano ba ibig sabihin ng NICHE MARKETING?  (Read 1632 times)

0 Members and 1 Guest are viewing this topic.

MotherTouch

  • Full Member
  • ***
  • Posts: 210
  • Karma: +0/-0
    • View Profile
Ano ba ibig sabihin ng NICHE MARKETING?
« on: April 23, 2012, 10:57:44 PM »
Marami akong terminologies na naeencounter ngayon like etong NICHE Marketing...

ano ba ibig sabihin nun?

PesoRepublic.com | Your smart guide to money matters and entrepreneurship.

Ano ba ibig sabihin ng NICHE MARKETING?
« on: April 23, 2012, 10:57:44 PM »

Mountain View

DonaldTrumpPH

  • Full Member
  • ***
  • Posts: 158
  • Karma: +0/-0
    • View Profile
Re: Ano ba ibig sabihin ng NICHE MARKETING?
« Reply #1 on: April 23, 2012, 10:58:09 PM »
When you say Niche marketing ... it simply means narrowing your focus towards carefully pinpointed market segments to maximize the effectiveness of your marketing efforts. For instance, if you have a new product intended for busy, working, middle-class, married women with young children, selling to them face to face would probably work better than through television ads. This means that you as a small business entrepreneur have as much chance of success as your giant competitors in reaching this segment. Indeed, you could even potentially outsell the giant firms if you could give a warm and personable service, which is the usual weakness of big businesses.

Ortiz believes entrepreneurs who do not go for niche markets risk not just wasting money. They also risk wasting years of trial and error trying to find out the best product and the best approach to sell it. He said, many even postpone starting a business thinking that they need a very big capital. Others even get discouraged altogether believing they can never win in the face of dominant competitors.

5 KEY POINTS TO CONSIDER

In building your business around a niche market, here is a checklist of five points to consider before committing your resources:

   1. Â Your target customers share similar needs unique to them.
   2.   Your product or service meets these needs better than those of your competitors.
   3.   You can sell to this segment economically.
   4.   The segment is large enough to provide you with enough revenue to remain profitable.
   5.   Compet*t*on for the segment does not exist. (Or, if it does, you can target the segment better than your competitors).

THE STORY OF NELY

Nely, a recent graduate of TRC’s Commercial Baking Course, was first at a loss on how to expand her new business. She has opened a street-corner bakeshop in a repu*able subdivision. Despite the superb quality of her products, however, sales never picked up. She then tried to rethink her business strategy. Instead of catering to everyday needs for bread and pastries in her village, Nely decided to close down her shop and instead target a very specific niche: fine dining restaurants. Within a few months after closing her bakeshop, she resumed daily baking operations inside her kitchen. This time, she provides the needs of a nearby specialty restaurant for an exclusive set of freshly baked goodies. Nely’s daily operation is now less tedious but so much more profitable. Thanks, in part, to niche marketing.

PesoRepublic.com | Your smart guide to money matters and entrepreneurship.

Re: Ano ba ibig sabihin ng NICHE MARKETING?
« Reply #1 on: April 23, 2012, 10:58:09 PM »

 

Related Topics

  Subject / Started by Replies Views Last post
1
1489
Last post June 20, 2012, 11:10:48 AM
by MoneySensePH
2
913
Last post August 27, 2017, 08:06:46 PM
by PinoyLife
5
913
Last post August 17, 2016, 05:40:12 PM
by GreenMoney
0
257
Last post July 25, 2016, 10:01:22 AM
by NeoGemini
2
154
Last post July 03, 2017, 04:26:25 PM
by WorldPerksPH

Posting Disclaimer: Any individual may post a message in this forum and may do so anonymously. Therefore, the sole author is exclusively and entirely responsible for all opinions in that message. They do not represent the official opinions of PesoRepublic , its administrators or moderators or the PesoRepublic Management. PesoRepublic is merely acting as an impartial conduit for constitutionally protected free speech and is not responsible and will not be held liable for the content of such messages. Community & Groups - Top Blogs Philippines